A cruise ship is not a floating hotel

Abstract

The perception among individuals working in revenue management is that cruise ships are nothing more than floating hotels. Although the cruise and hospitality industries have similarities when it comes to their revenue management and pricing practices, there are many key differences that should be addressed. This article describes why common hotel revenue management practices are not applicable to a cruise revenue management strategy.

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Correspondence to Neil Biehn.

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1 Neil Biehn is currently a Senior Scientist II at PROS Revenue Management in Houston, TX. His fields of expertise are Hospitality and Cruise Line Revenue Management in which he has over five years of experience. Dr Biehn received his PhD in Operations Research from North Carolina State University, where his research focused on nonlinear optimization of continuous optimal control problems with state constraints.

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Biehn, N. A cruise ship is not a floating hotel. J Revenue Pricing Manag 5, 135–142 (2006). https://doi.org/10.1057/palgrave.rpm.5160034

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Keywords

  • revenue management
  • cruise lines
  • hospitality