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Adopting a customer view: Moving from yielding to pricing

  • Future of Revenue Management
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Journal of Revenue and Pricing Management Aims and scope

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  1. PROS Revenue Management, 3100 Main Street, Houston, 77002, TX

    John M Riddell

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  1. John M Riddell
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Correspondence to John M Riddell.

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1 John Riddell is a Senior Vice President, Pricing Solutions, and a Senior Scientist at PROS. He is responsible for the application of PROS pricing revenue optimisation products in new industries. John has more than 30 years of experience in the application of operations research techniques in the defense, manufacturing and service industries. Before joining PROS, John was Director of Research and Development at OPUS2 Revenue Technology. John received an MS in Operations Research from the US Naval Postgraduate School and a BS in Civil Engineering from the University of Mississippi.

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Riddell, J. Adopting a customer view: Moving from yielding to pricing. J Revenue Pricing Manag 5, 167–169 (2006). https://doi.org/10.1057/palgrave.rpm.5160033

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  • DOI: https://doi.org/10.1057/palgrave.rpm.5160033

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