Abstract
The paper describes the use of logico-linguistic modelling, a logically enhanced version of Soft System Methodology, to identify the information needed to support decisions made in a marketing department of a Hong Kong telecommunications company. This case indicates that logical complexity need not be a barrier to stakeholder comprehension. However, cross-cultural difficulties were encountered when using the basic SSM method.
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Gregory, F., Lau, S. Logical soft systems modelling for information source analysis—The case of Hongkong Telecom. J Oper Res Soc 50, 124–137 (1999). https://doi.org/10.1057/palgrave.jors.2600651
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DOI: https://doi.org/10.1057/palgrave.jors.2600651