Abstract
Multinational enterprises, once the domain of industrialized nations, are emerging from developing countries. This article explores LDC investors' motivations and their unique approach, which are quite different from those of industrialized countries' MNCs for gaining the market dominance.
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*Kyung-Il Ghymn is Associate Professor of Marketing and International Business at the University of Nevada, Reno. He received his Ph.D. from Graduate School of Business, University of Pittsburgh and has published many articles in the fields of marketing and international business.
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Ghymn, KI. Multinational Enterprises from the Third World. J Int Bus Stud 11, 118–122 (1980). https://doi.org/10.1057/palgrave.jibs.8490870
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DOI: https://doi.org/10.1057/palgrave.jibs.8490870