Abstract
A survey of academic experts on international business reveals a variety of approaches to internationalizing the core curriculum of all business students. Micro as well as macro international topics are considered worthy of inclusion in the common body of knowledge of all business students. Although few schools now require some minimum education in international business of all graduates, such requirements may be more widespread in the future.
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*Dr. Goodnow is Executive-Secretary of the Academy of International Business and Associate Professor of Marketing at Roosevelt University, where he is also coordinator of international business studies. He is the author of several articles and a monograph on international business. He received his DBA from Indiana University.
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Goodnow, J. International Business in the MBA and BBA Core Program. J Int Bus Stud 4, 75–82 (1973). https://doi.org/10.1057/palgrave.jibs.8490762
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DOI: https://doi.org/10.1057/palgrave.jibs.8490762