Skip to main content
SpringerLink
Log in

The Adoption of Export as an Innovative Strategy

  • Article
  • Published:
Journal of International Business Studies Aims and scope Submit manuscript

Abstract

This research identifies a typical form of the exporting adoption process regarding two dimensions—the initiating force and the rationality of the export adoption process. It was hypothesized, first, for this study that, in the export innovation adoption situation, the adoption process would be initiated more often by internally perceived problems or needs rather than by the passively received information about the innovation: exporting. A second major hypothesis took the view that the export adoption process was more rational than nonrational. Third, using various instruments—including Hage and Aiken's index—we measured the organizational structural characteristics of 35 Nebraska exporting manufacturers. The innovation-oriented and nonrational export adoption processes proved to be the more common in this group.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

Author information

Authors and Affiliations

  1. Sugang University, Seoul, Korea

    Woo-Young Lee

  2. University of Nebraska, Lincoln

    John J Brasch

Authors
  1. Woo-Young Lee
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. John J Brasch
    View author publications

    You can also search for this author in PubMed Google Scholar

Additional information

*Professor Woo Young Lee is a professor of marketing at Sugang University in Seoul, Korea. He was formerly on the faculty of Northern Michigan University. Professor Lee received his Ph.D. degree in International Marketing at the University of Nebraska—Lincoln. He is active in research in the area of promotion as well as international business.

**John J. Brasch is a professor of business administration at the University of Nebraska—Lincoln where is is responsible for international business programs. Dr. Brasch received his Doctorate in Business Administration from Washington University—St. Louis. A past president of the Midwest International Trade Association, he is currently a member of the District Export Expansion Council (of the U.S. Department of Commerce) and is active in actual export management as a consultant to several Nebraska companies. Dr. Brasch has published in a number of export related areas, specifically in trade credit and sales forecasting.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Lee, WY., Brasch, J. The Adoption of Export as an Innovative Strategy. J Int Bus Stud 9, 85–94 (1978). https://doi.org/10.1057/palgrave.jibs.8490653

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1057/palgrave.jibs.8490653

Search

Navigation