Abstract
As a methodological review, this paper delineates 6 approaches to researching cross-cultural management issues: parochial, ethnocentric, polycentric, comparative, geocentric, and synergistic. For each approach, assumptions are discussed concerning the similarity and difference across cultures and the extent to which management phenomena are or are not universal. The primary types of management questions which can be addressed using each approach are clarified. Main methodological issues which must be addressed are listed.
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*Nancy J. Adler is Assistant Professor of Organizational Behavior and Cross-Cultural Management at McGill University in Montreal, Canada, and has taught at the American Graduate School of International Management (Arizona) and at INSEAD (France). She has consulted for government and multinational organizations on projects in North America, Europe, Latin America, and the Middle East.
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Adler, N. A Typology of Management Studies Involving Culture. J Int Bus Stud 14, 29–47 (1983). https://doi.org/10.1057/palgrave.jibs.8490517
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DOI: https://doi.org/10.1057/palgrave.jibs.8490517