Abstract
Australians and Japanese working in Australian and Japanese organizations in both countries were involved in a research project that estimated stereotypical views of national culture. Respondents rated the importance of cultural values in Australia and Japan using the List of Values (LOV) instrument. The results of a discriminant analysis suggested that potentially detrimental misunderstandings about their respective cultures may exist between Australians and Japanese engaged in mutual international business.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
Author information
Authors and Affiliations
Additional information
*Geoffrey Soutar is the Dean of the Faculty of Business and Public Management at Edith Cowan University. He has been an active researcher in a number of areas, including international business, with a particular interest in international education and has published a number of papers on this issue in recent years.
**Richard Grainger lectures in international business at Curtin University and has been actively involved in the development of many international programmes in Asia and in researching in the international area.
***Pamela Hedges lectures in management at Curtin University and has been involved in a number of international research projects in recent years.
Rights and permissions
About this article
Cite this article
Soutar, G., Grainger, R. & Hedges, P. Australian and Japanese Value Stereotypes: A two Country Study. J Int Bus Stud 30, 203–216 (1999). https://doi.org/10.1057/palgrave.jibs.8490067
Published:
Issue Date:
DOI: https://doi.org/10.1057/palgrave.jibs.8490067