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The theory and practice of regional strategy: a response to Osegowitsch and Sammartino

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Abstract

We are grateful to Osegowitsch and Sammartino for their critical analysis of our work on the regional and global strategies of multinational enterprises (MNEs). In this response, we demonstrate that changing the quantitative thresholds for classifying MNEs as global vs non-global has no bearing on our earlier conclusions. First, very few global firms exist. Second, scholarly reflection on regional vs global MNE strategy requires substantive extensions of extant international business theory.

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Authors and Affiliations

  1. Kelley School of Business, Indiana University, Bloomington, USA

    Alan M Rugman

  2. Faculty of Management, University of Calgary, Calgary, Canada

    Alain Verbeke

Authors
  1. Alan M Rugman
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  2. Alain Verbeke
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Correspondence to Alan M Rugman.

Additional information

Accepted by Arie Y Lewin, Editor-in-Chief, 1 August 2007. This paper has been with the authors for one revision.

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Rugman, A., Verbeke, A. The theory and practice of regional strategy: a response to Osegowitsch and Sammartino. J Int Bus Stud 39, 326–332 (2008). https://doi.org/10.1057/palgrave.jibs.8400349

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  • DOI: https://doi.org/10.1057/palgrave.jibs.8400349

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