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Gender effects on Internet, catalogue and store shopping

  • P AlreckEmail author
  • R B Settle
Paper

Abstract

A survey of 300 men and 300 women consumers measured their attitudes towards shopping and their perceptions of Internet, catalogue, and store shopping based on 12 positive and 12 negative adjectives. The results indicate women have much more positive attitudes toward shopping in general. Women's ratings of catalogue and store shopping were significantly more positive and less negative than men's ratings. The opposite was true for Internet shopping. Women obtain more satisfaction from shopping and are likely to respond positively toward any enhancements to the shopping experience.

Keywords

Database Marketing Customer Relationship Analytical CRM e-CRM Direct Mail Telemarketing Targeting Segmentation Behavioural Analysis Systems Profiling Campaign Intelligent e-marketing Interactive Market Modelling eCommerce Internet Information Management Research Data Protection 

Copyright information

© Palgrave Macmillan 2002

Authors and Affiliations

  1. 1.Professor of Marketing in the Franklin P. Perdue School of Business at Salisbury UniversitySalisburyUSA
  2. 2.Professor of Marketing in the Franklin P. Perdue School of Business at Salisbury UniversitySalisburyUSA

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