Gender effects on Internet, catalogue and store shopping
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A survey of 300 men and 300 women consumers measured their attitudes towards shopping and their perceptions of Internet, catalogue, and store shopping based on 12 positive and 12 negative adjectives. The results indicate women have much more positive attitudes toward shopping in general. Women's ratings of catalogue and store shopping were significantly more positive and less negative than men's ratings. The opposite was true for Internet shopping. Women obtain more satisfaction from shopping and are likely to respond positively toward any enhancements to the shopping experience.