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The associative model of data

  • S Williams
Paper

Abstract

Lazy Software has created the Associative Model of Data,™ the first entirely new database architecture since the advent of the Internet. Its product Sentences™ is a multi-user, web-enabled database management system written in Java, and is the first commercial implementation of the Associative Model.

Using Sentences, customers can design and develop sophisticated database applications more quickly and with less technical know-how than has previously been possible. The high cost of application development has forced many companies to adopt packaged solutions that are not well tailored to their needs. Sentences brings custom applications back within their economic reach.

Keywords

Database Marketing Customer Relationship Analytical CRM e-CRM Direct Mail Telemarketing Targeting Segmentation Behavioural Analysis Systems Profiling Campaign Intelligent e-marketing Interactive Market Modelling eCommerce Internet Information Management Research Data Protection 

Copyright information

© Palgrave Macmillan 2001

Authors and Affiliations

  • S Williams
    • 1
  1. 1.Lazy Software Ltd, Mercury ParkBucksUK

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