This paper describes the key components of a marketing automation solution. It aims to provide a framework for discussion on the components needed to support the marketing function in a multi-channel, real-time environment.
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Doyle, S. Software review: The components of a marketing automation solution in a multi-channel real-time environment. J Database Mark Cust Strategy Manag 8, 87–92 (2000). https://doi.org/10.1057/palgrave.jdm.3240021