Software review: The components of a marketing automation solution in a multi-channel real-time environment

Abstract

This paper describes the key components of a marketing automation solution. It aims to provide a framework for discussion on the components needed to support the marketing function in a multi-channel, real-time environment.

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Doyle, S. Software review: The components of a marketing automation solution in a multi-channel real-time environment. J Database Mark Cust Strategy Manag 8, 87–92 (2000). https://doi.org/10.1057/palgrave.jdm.3240021

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Keywords

  • Database
  • Marketing
  • Customer
  • Relationship
  • Analytical
  • CRM
  • e-CRM
  • Direct
  • Mail
  • Telemarketing
  • Targeting
  • Segmentation
  • Behavioural
  • Analysis
  • Systems
  • Profiling
  • Campaign
  • Intelligent
  • e-marketing
  • Interactive
  • Market
  • Modelling
  • eCommerce
  • Internet
  • Information
  • Management
  • Research
  • Data
  • Protection