Abstract
Working seamlessly with external providers is as important to the contemporary sales and marketing organisation as it is to any other aspect of business. Yet this is an area where solutions that optimise the effectiveness of how the organisation and suppliers work together are far and few between. It is ripe for improvement. With low-cost web-based customer management and sales development solutions at last gaining market acceptance, the tools are on hand for organisations to link up with their marketing suppliers. These can also be extended, using the same methodology, to working with their channel partners. The result is massive savings in project management time associated with marketing campaigning, real-time handling of enquiries and leads that convert at a much higher rate into business, the ability to run far more marketing and lead-generation campaigns using the same resources and a substantially better buying and customer service experience.
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Martin, N. Supplier relationship management. J Direct Data Digit Mark Pract 6, 34–43 (2004). https://doi.org/10.1057/palgrave.im.4340266
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DOI: https://doi.org/10.1057/palgrave.im.4340266