Abstract
In 2000 the National Society for the Prevention of Cruelty to Children (NSPCC) was the winner of the Gold Award in the IDM/Experian Business Performance awards scheme. This case study derives from the submission of the NSPCC, and their agency WWAV Rapp Collins, to the awards panel.
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Fairlie, R. Best Practice: The NSPCC: The Full Stop Campaign. J Direct Data Digit Mark Pract 2, 256–263 (2001). https://doi.org/10.1057/palgrave.im.4340097
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DOI: https://doi.org/10.1057/palgrave.im.4340097