Abstract
The foundation of any marketing campaign is the accuracy of the target data. But with the advent of the Internet, companies began to lose control of who they targeted, as anyone could visit a site from anywhere in the world and look at any product or aspect of the business. This is why programmers developed ‘cookies’. This paper looks at what cookies are, what they are used for, whether they are a security risk or an infringement of privacy, and how they work.
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Pennington, B. New Technology Briefing: Cookies — Are they a tool for Web marketers or a breach of privacy?. J Direct Data Digit Mark Pract 2, 251–255 (2001). https://doi.org/10.1057/palgrave.im.4340096
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DOI: https://doi.org/10.1057/palgrave.im.4340096