Abstract
The digital revolution is upon us, and we will soon be wearing supercomputers as fashion accessories. While Sky beams 200 channels into our homes and turns our TV sets into a global shopping mall, our high-street banks are closing branches are going online. Soon digital television will enable you to beam personalised commercial messages straight into the heart of every living room, your mobile phone will be the source of geography-specific offers, the Internet will replace the high street and newspapers will become a thing of the past. The world will be but a keystroke away in an information utopia. But are the prophets of doom correct in forecasting the end of traditional direct mail — I suggest not.
Article PDF
Similar content being viewed by others
Avoid common mistakes on your manuscript.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Novak, A. Where next? Is there a future for the mail medium in the digital age?. J Direct Data Digit Mark Pract 2, 247–250 (2001). https://doi.org/10.1057/palgrave.im.4340095
Revised:
Published:
Issue Date:
DOI: https://doi.org/10.1057/palgrave.im.4340095