Abstract
This, the first of two papers, examines the bad consumer experiences, high stakes, high hopes and deep fears that surround the picking and delivery of e-commerce ‘tangibles’ — in Britain, the EU and America alike. The paper attacks those who dwell on the merits of the electronic side of e-commerce and adopt an insouciant posture toward its physical aspects. It also suggests that while it is difficult to organise e-fulfilment on an economically viable basis, it is by no means impossible.
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Woudhuysen, J. E-fulfilment: The opportunities for the future: Part One. J Direct Data Digit Mark Pract 2, 219–229 (2001). https://doi.org/10.1057/palgrave.im.4340092
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DOI: https://doi.org/10.1057/palgrave.im.4340092