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Editorial: What do you want from your universities?

  • Alan Tapp
Editorial
  • 41 Downloads

Keywords

Database Marketing Customer Relationship Analytical CRM e-CRM Direct Mail Telemarketing Targeting Segmentation Behavioural Analysis Systems Profiling Campaign Intelligent e-marketing Interactive Market Modelling eCommerce Internet Information Management Research Data Protection 

Copyright information

© Palgrave Macmillan 2003

Authors and Affiliations

  • Alan Tapp
    • 1
  1. 1.Senior Lecturer, Bristol Business School, University of West of England

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