Abstract
Building a successful DAM solution is grounded in study and preparation — the study of those who have succeeded as well as those who have failed miserably. History is an awesome teacher. In addition, the “Digital Asset Supply Chain” should be carefully mapped out and analyzed to optimize the workflow and seek out cost savings and revenue-generating opportunities. Digital Asset Supply Chain is not limited to supply chain companies; everyone who produces, distributes or receives digital content is part of a Digital Asset Supply Chain. Lastly, don’t be afraid to stop and regroup when your DAM is going bad.
Article PDF
Similar content being viewed by others
Avoid common mistakes on your manuscript.
Author information
Authors and Affiliations
Corresponding author
Additional information
1specializes in coaching companies and technologists in the design, development and implementation of innovative and practical technologies. He is the former CIO for BBDO, the third largest global advertising network where he was the principle architect in BBDO's acclaimed Digital Workflow solution. In 2003 and 2004, he led BBDO to be recognized by InformationWeek, the leading weekly trade publication in technology, as one of the top 500 IT Innovators. He has also worked and consulted in the entertainment, publishing and banking industries. He is considered one of the leading authorities in the design of successful digital workflow solutions. He is frequently invited to speak, participate in major events and has been featured in influential publications.
Rights and permissions
About this article
Cite this article
Pannuto, D. Carpe DAM! Make your DAM extraordinary!. J Digit Asset Manag 2, 297–302 (2006). https://doi.org/10.1057/palgrave.dam.3650050
Published:
Issue Date:
DOI: https://doi.org/10.1057/palgrave.dam.3650050