Abstract
Digital asset management (DAM) solutions have faced a lot of battles to see the market perception change from “nice to have” to “must have” for these solutions. This is now changing fast and the market is set to see some very healthy double-digit growth over the coming years. Just having a cool technology does not necessarily translate into a tool to solve a business challenge. A lot of work goes into making sure that the marriage between business processes and technology is a success. That comes when you have a solution rather than a product. DAM solutions have matured over the years and the related return on investment (ROI) is no longer seen as a leap of faith, as live deployments continuously show that the value proposition touted for so long is actually true, and backed by tangible numbers from corporations that were able to drive down their bottom line and gain business efficiencies through DAM implementations.
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Krishna, M. Making DAM work for you — An insight into successful technology deployments. J Digit Asset Manag 1, 115–120 (2005). https://doi.org/10.1057/palgrave.dam.3640020
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DOI: https://doi.org/10.1057/palgrave.dam.3640020