Abstract
What is asset management? Is it a proven money saver? Does it offer expansion to the broadcast and media industries with only marginally increased overheads? This new technology has been the subject of excited talk for some time but, with numerous asset management systems available, the marketplace has been left in some confusion as to what it has to offer them. This paper provides a detailed look into the qualities and advantages of asset management. It maintains that media asset management (MAM) takes broadcasters a step beyond anything they have been able to do before. By utilising MAM, broadcast and media outlets can realise inter- and cross-departmental process improvement. This results in a lower cost of doing business or this extra media handling capacity can be applied to produce new revenue streams. At this time the broadcast industry is not especially receptive to sales pitches calling for new capital investment. Global business conditions have slowed capital investment in new equipment regardless of inherent value. Therefore, even before new technologies are evaluated, there are fundamental questions: does it help the business or save money? This paper aims to answer these questions based on the notion that asset management is, first and foremost a business decision.
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Weinstein, P. So, what is asset management anyway?. J Digit Asset Manag 1, 67–70 (2005). https://doi.org/10.1057/palgrave.dam.3640011
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DOI: https://doi.org/10.1057/palgrave.dam.3640011