Abstract
Asset management strategies are increasingly being adopted by businesses and individuals who want to manage information efficiently in today's digital age. This paper discusses the different approaches on offer, covering digital asset management, media asset management, and content management. It outlines the criteria that organizations need to consider before they can select and implement the appropriate asset strategy. This paper touches briefly on the benefits that a well-structured DAM strategy can bring and what to consider during the business process.
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Wager, S. Digital asset management, media asset management, and content management: From confusion to clarity. J Digit Asset Manag 1, 40–45 (2005). https://doi.org/10.1057/palgrave.dam.3640008
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DOI: https://doi.org/10.1057/palgrave.dam.3640008