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Engaging Employees in Community Investment at Pfizer

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Abstract

Investment in the local community not only enhances a company's external reputation, it also has the potential to boost workforce engagement and help employees develop key skills. Here, Pam Baker and Christine Jenkins describe how Pfizer created a strategic, integrated community investment program at its site in Sandwich, UK.

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Authors and Affiliations

  1. CC Works Ltd, Canterbury, Kent, UK

    Christine Jenkins

  2. CC Works Ltd, Canterbury, Kent, UK

    Pam Baker

Authors
  1. Christine Jenkins
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  2. Pam Baker
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Jenkins, C., Baker, P. Engaging Employees in Community Investment at Pfizer. Corp Reputation Rev 10, 305–311 (2007). https://doi.org/10.1057/palgrave.crr.1550059

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  • DOI: https://doi.org/10.1057/palgrave.crr.1550059

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