This study analyzes the complex set of relationships among perceived organizational reputation, firm's quality of products/services, customers' satisfaction and multiple performance measures. A path analysis shows that reputation is influenced by customers' satisfaction, which is a mediator in the relationship between the firm's quality of products/services and reputation. Reputation is associated with the firm's growth and accumulation of customers' orders, but is not directly associated with market share, profitability and financial strength. Market share influences a firm's profitability and is a function of the firm's growth and accumulation of customers' orders, but it has no influence on the firm's financial strength.
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Carmeli, A., Tishler, A. Perceived Organizational Reputation and Organizational Performance: An Empirical Investigation of Industrial Enterprises. Corp Reputation Rev 8, 13–30 (2005). https://doi.org/10.1057/palgrave.crr.1540236
- corporate branding
- perceived organizational reputation
- organizational performance
- customers' satisfaction
- quality of products/services