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USA: For Better or Worse — The Most Visible American Corporate Reputations

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Abstract

During the early fall of 2000, a random sample of Americans and Europeans in 11 countries were asked to nominate the companies with the best reputation overall and the worst reputation overall. This process aimed to help determine the availability of the construct ‘corporate reputation’ to people and to identify the best and worst companies, which rated in each country. In this article, the results of the US nomination process are presented and the distribution of those nominations compared to aggregate results obtained in Europe is examined.

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Authors and Affiliations

  1. Rutgers University,

    N A Gardberg

  2. Stern School of Business, New York University,

    C J Fombrun

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  1. N A Gardberg
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  2. C J Fombrun
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Gardberg, N., Fombrun, C. USA: For Better or Worse — The Most Visible American Corporate Reputations. Corp Reputation Rev 4, 385–391 (2002). https://doi.org/10.1057/palgrave.crr.1540159

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  • DOI: https://doi.org/10.1057/palgrave.crr.1540159

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