Which Company is Most Visible in Your Country? An Introduction to the Special Issue on the Global RQ-Project Nominations

Abstract

This article introduces a special issue of Corporate Reputation Review on the nominations phase of the Global RQ-Project.

The Reputation Quotient (RQ) is a standardized measurement instrument designed to track the corporate reputations of companies globally and, using this instrument, the Global RQ Project has now completed its first phase, by which members of the general public in 12 European countries, USA, Australia and South Africa have been polled to nominate the most visible companies in their countries. The article concludes by presenting charts describing the results from 6 countries, and Europe as a whole, as well as introducing the other studies and articles published in the special issue.