A question invariably recurs in discussions about corporate reputation: are they cause, consequence, or epiphenomenon? That is: do they have an independent causal effect on corporate performance; are they a consequence of good financial performance? Or are they an incidental by-product? The second day of the conference began with a review of avail- able evidence of the possible financial impact of corporate reputations. The following panelists discussed their prepared papers:
The Value of Corporate Reputation: Evidence from the Equity Markets - Rajendra K. Srivastava, University of Texas at Austin; Thomas H. McInish, Memphis State University; Robert A. Wood, Memphis State University; Anthony J. Capraro, University of Texas at Austin.
The Effect of Financial and Media Reputations on Performance - David L. Deephouse, Louisiana State University.
The Value of a Firm's Corporate Reputation: How Reputation Helps Attain and Sustain Superior Profitability - Peter W. Roberts, University of New South Wales; Grahame R. Dowling, University of New South Wales.
Stock Market Valuation of Reputation for Corporate Social Performance - Brad Brown, University of Virginia.
Sustainable Competitive Advantage and Firm Performance: The Role of Intangible Resources - G. Steven McMillan, The American College; Maheshkumar P. Joshi, St. Joseph's University.
Has the Influence of Financial Performance on Reputation Measures Been Overstated? - A. J. Capraro, University of Texas at Austin; Rajendra K. Srivastava, University of Texas at Austin.
This is a preview of subscription content, access via your institution.
Buy single article
Instant access to the full article PDF.
Price excludes VAT (USA)
Tax calculation will be finalised during checkout.
Rights and permissions
About this article
Cite this article
McMillan, G., Joshi, M. Part IV: How Do Reputations Affect Corporate Performance?: Sustainable Competitive Advantage and Firm Performance: The Role of Intangible Resources. Corp Reputation Rev 1, 81–85 (1997). https://doi.org/10.1057/palgrave.crr.1540022
- corporate branding