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Corporate communications, identity and image: A research agenda

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Abstract

This paper focuses on the importance of corporate identity mix and unplanned (uncontrolled) communication elements in corporate image formation. It aims to define the scope of the communicators of corporate identity in the consumers’ context. It presents a literature review with highlights on corporate identity management and corporate communication fields. Subsequently, the paper posits several propositions for future empirical testing.

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  1. Office 053 Elliot Jaques Building, Brunel Business School, Brunel University, Uxbridge, Middlesex, West London, UB8 3PH, UK

    Elif Karaosmanoglu & T C Melewar

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  1. Elif Karaosmanoglu
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Karaosmanoglu, E., Melewar, T. Corporate communications, identity and image: A research agenda. J Brand Manag 14, 196–206 (2006). https://doi.org/10.1057/palgrave.bm.2550060

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