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Journal of Brand Management

, Volume 11, Issue 2, pp 93–95 | Cite as

Editorial: New developments in the law and what these mean for your brand protection strategy

  • Sarah Hodson
  • Sarah Playle
Editorial
  • 74 Downloads

Keywords

brand valuation equity electronic management e-branding e-tailing management international Internet marketing measurement personality consumers advertising fast moving consumer goods FMCG brand-building strategy 

Copyright information

© Palgrave Macmillan 2003

Authors and Affiliations

  • Sarah Hodson
  • Sarah Playle

There are no affiliations available

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