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BRANDchild: Remarkable Insights into the Minds of Today's Global Kids and their Relationships with Brands

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  1. Keith Dinnie
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Dinnie, K. BRANDchild: Remarkable Insights into the Minds of Today's Global Kids and their Relationships with Brands. J Brand Manag 11, 81–83 (2003). https://doi.org/10.1057/palgrave.bm.2540150

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