Article PDF
Additional information
1Editorial Board
Rights and permissions
About this article
Cite this article
Caller, L. Editorial: What's the question?. J Brand Manag 8, 93–97 (2000). https://doi.org/10.1057/palgrave.bm.2540010
Published:
Issue Date:
DOI: https://doi.org/10.1057/palgrave.bm.2540010