Journal of Public Health Policy

, Volume 35, Issue 1, pp 75–90 | Cite as

Internet filters and entry pages do not protect children from online alcohol marketing

  • Sandra C Jones
  • Jeffrey A Thom
  • Sondra Davoren
  • Lance Barrie
Original Article


We review programs and policies to prevent children from accessing alcohol marketing online. To update the literature, we present our recent studies that assess (i) in-built barriers to underage access to alcohol brand websites and (ii) commercial internet filters. Alcohol websites typically had poor filter systems for preventing entry of underage persons; only half of the sites required the user to provide a date of birth, and none had any means of preventing users from trying again. Even the most effective commercial internet filters allowed access to one-third of the sites we examined.


alcohol internet regulation children filters 


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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Ltd 2013

Authors and Affiliations

  • Sandra C Jones
    • 1
  • Jeffrey A Thom
    • 1
  • Sondra Davoren
    • 2
  • Lance Barrie
    • 1
  1. 1.Centre for Health Initiatives, University of WollongongWollongongAustralia
  2. 2.Cancer Prevention Centre, Cancer Council VictoriaMelbourneAustralia

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