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Journal of Public Health Policy

, Volume 35, Issue 1, pp 75–90 | Cite as

Internet filters and entry pages do not protect children from online alcohol marketing

  • Sandra C Jones
  • Jeffrey A Thom
  • Sondra Davoren
  • Lance Barrie
Original Article

Abstract

We review programs and policies to prevent children from accessing alcohol marketing online. To update the literature, we present our recent studies that assess (i) in-built barriers to underage access to alcohol brand websites and (ii) commercial internet filters. Alcohol websites typically had poor filter systems for preventing entry of underage persons; only half of the sites required the user to provide a date of birth, and none had any means of preventing users from trying again. Even the most effective commercial internet filters allowed access to one-third of the sites we examined.

Keywords

alcohol internet regulation children filters 

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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Ltd 2013

Authors and Affiliations

  • Sandra C Jones
    • 1
  • Jeffrey A Thom
    • 1
  • Sondra Davoren
    • 2
  • Lance Barrie
    • 1
  1. 1.Centre for Health Initiatives, University of WollongongWollongongAustralia
  2. 2.Cancer Prevention Centre, Cancer Council VictoriaMelbourneAustralia

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