A short note on e-cigarette issues: Harm reduction, re-normalization, and Big Tobacco
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E-cigarette advocates neglect the inappropriateness of these products for harm reduction, the contribution of vaping to smoking re-normalization, and links between e-cigarette manufacturers and Big Tobacco. I comment on two pro e-cigarette articles and these issues, and then suggest caution in the rush to embrace e-cigarettes.
E-cigarettes, a modern alternative to cigarettes, are a rapidly growing market.1 They are controversial due to the divergent views on their purpose. E-cigarettes can serve the purpose of harm reduction.2 They may constitute a public health threat with vaping promoting re-normalization of smoking.3 (Vaping is the act of using e-cigarettes, because they release vapor. Re-normalization refers to increasing the social acceptability of a product after it had come to be considered unacceptable behaviour.)
Inaccurate harm reduction assertions.
Disregard of the importance of e-cigarette restrictions.
- Cahn, Z. (2013) France acts on electronic cigarettes. Journal of Public Health Policy. doi: 10.1057/jphp.2013.32.Google Scholar
- Peeters, S. and Gilmore, A.B. (2013) Transnational tobacco company interests in smokeless tobacco in Europe: Analysis of internal industry documents and contemporary industry materials. PLoS medicine 10(9): e1001506, http://www.plosmedicine.org/article/info%3Adoi%2F10.1371%2Fjournal.pmed.1001506.
- Proctor, R.N. (2012) Golden Holocaust: Origins of the Cigarette Catastrophe and the Case for Abolition. Berkley, LA: University of California Press.Google Scholar