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Bricks matter – The role of supply chains in building market-driven differentiation

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Breur, T. Bricks matter – The role of supply chains in building market-driven differentiation. J Market Anal 1, 124–126 (2013). https://doi.org/10.1057/jma.2013.9

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  • DOI: https://doi.org/10.1057/jma.2013.9

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