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Journal of Marketing Analytics

, Volume 1, Issue 1, pp 18–31 | Cite as

Marketing to green communities: How to successfully reach the green consumer

  • Kelly E Noonan
  • Linda Jane Coleman
Original Article

Abstract

This article explores the economic shift in the United States toward sustainability. Also this article explores the concepts of ‘Green Marketing’, specifically within the context of marketing to green communities and identifies the need for marketers to shift strategies as green communities are being built across the United States. Lastly, this article discusses ‘green’ business methods and advertising techniques that have proven to be successful for multiple organizations in the United States.

Keywords

green marketing sustainability green economics global economy sustainable business methods green advertising. 

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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Ltd 2013

Authors and Affiliations

  • Kelly E Noonan
  • Linda Jane Coleman
    • 1
  1. 1.Marketing and Decision Sciences DepartmentBertolon School of Business, Salem State UniversitySalemUSA

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