Marketing to green communities: How to successfully reach the green consumer

Abstract

This article explores the economic shift in the United States toward sustainability. Also this article explores the concepts of ‘Green Marketing’, specifically within the context of marketing to green communities and identifies the need for marketers to shift strategies as green communities are being built across the United States. Lastly, this article discusses ‘green’ business methods and advertising techniques that have proven to be successful for multiple organizations in the United States.

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Correspondence to Linda Jane Coleman.

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Noonan, K., Jane Coleman, L. Marketing to green communities: How to successfully reach the green consumer. J Market Anal 1, 18–31 (2013). https://doi.org/10.1057/jma.2012.2

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Keywords

  • green marketing
  • sustainability
  • green economics
  • global economy
  • sustainable business methods
  • green advertising.