Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Samiee, S. Marketing Strategies for the New Europe: A North American Perspective on 1992. J Int Bus Stud 22, 156–162 (1991). https://doi.org/10.1057/jibs.1991.11
Published:
Issue Date:
DOI: https://doi.org/10.1057/jibs.1991.11