Top management has been concerned with IT-business strategic alignment (hereafter referred to as alignment) for the past 30 years. Consequently, alignment researchers have developed many models to explain how alignment generates value for firms. However, these models use inconsistent definitions and measures of alignment, which has led to conflicting results and has potentially inhibited the progress of research on this critical topic. This paper emphasizes the importance of demarcating the six alignment types that are sometimes confused in the literature into a single, unified model. It also reports on the development of definitions and measures of these six types of alignment including alignment between IT and business strategies (i.e., intellectual alignment), between IT and business infrastructures and processes (i.e., operational alignment), and across these two domains such that strategies are linked with infrastructures and processes (i.e., four types of cross-domain alignment). Analyzing survey data collected from 140 Chief Information Officers, we found each measure possesses desirable psychometric properties. Implications for theory and practice are discussed.
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Description of the research and your participation
You are invited to participate in a research study conducted by Jennifer Gerow, Varun Grover, and Jason Thatcher. The purpose of this research is to determine what factors influence the CIO’s impact on the strategic and technical decisions of the firm. You participation will involve the evaluation of your behavior and the behavior of the executive team members in your firm. The amount of time required for your participation will be 10–15 min answering questions on a web survey. This research is anonymous and no answer will be tied to you or your firm; in addition, there are no known risks associated with this research.
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The goal of this research is to empower CIOs like you to more positively influence your firms’ top-level decision makers. The research team will be happy to provide the results to any interested individual. The comprehensive report will provide an interpretation of data collected, visual presentation, and recommendations. This report will include an analysis of CIO perceptions of executive team behaviors. All monetary benefits will be provided by the company in charge of the panel.
All data will be collected and maintained under strict standards to ensure the confidentiality of individual identities. No individual can be linked to his/her responses by anyone on the research team at any time.
Your participation in this research study is voluntary. You may choose not to participate and you may withdraw your consent to participate at any time. You will not be penalized in any way should you decide not to participate or to withdraw from this study.
Are you currently the head of your IT department (in other words, a CIO, VP of IT, or Director of IT)?
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Gerow, J., Thatcher, J. & Grover, V. Six types of IT-business strategic alignment: an investigation of the constructs and their measurement. Eur J Inf Syst 24, 465–491 (2015). https://doi.org/10.1057/ejis.2014.6
- IT-business strategic alignment