Sustainability Dimensions: A Source to Enhance Corporate Reputation
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The aim of this paper is to enhance our understanding of the relationship between sustainability and corporate image and reputation according to the legitimacy theory framework since the current academic literature does not have an understanding of how sustainability and corporate image and reputation interact. Authors conducted a survey to test the hypotheses. The study was tested using data collected from a sample of 382 Spanish consumers. The proposed hypotheses were analyzed through a structural equation model showing that sustainability plays a vital role as antecedent of both corporate image and reputation. Findings suggest that the economic, social and environmental domains of sustainability present a direct and positive relationship with both corporate image and reputation.
Keywordscorporate image corporate reputation economic dimension environmental dimension legitimacy theory social dimension
This research was funded by the FPU Scholarship Program provided by the Spanish Ministry of Education, Culture and Sports. The authors would like to thank the editor and reviewers for their insightful and constructive comments.
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