Aaker, D.A. (1991) Managing the Brand Equity, Capitalizing on the Value of a Brand Name. New York: The Free Press.
Aaker, D.A. (1996) Measuring brand equity across products and markets. California Management Review 38 (3): 102–120.
Aaker, D.A. and Jacobson, R. (1994) The financial information content of perceived quality. Journal of Marketing Research 31 (2): 191–201.
Agarwal, M.K. and Rao, V.R. (1996) An empirical comparison of consumer-based measures of brand equity. Marketing Letters 7 (3): 237–247.
Ailawadi, K.L., Lehmann, D.R. and Neslin, S.A. (2003) Revenue premium as an outcome measure of brand equity. Journal of Marketing 67 (4): 1–17.
Ambler, T., Bhattacharya, C.B., Edell, J., Keller, K.L., Lemon, K.N. and Mittal, V. (2002) Relating brand and customer perspectives on marketing management. Journal of Service Research 5 (1): 13–25.
Ambler, T. and Roberts, J.H. (2008) Assessing marketing performance: don't settle for a silver metric. Journal of Marketing Management 24 (7–8): 733–750.
Ataman, M.B., Mela, C.F. and van Heerde, H. (2008) Building brands. Marketing Science 27 (6): 1036–1054.
Ataman, M.B., van Heerde, H. and Mela, C.F. (2010) The long-term effect of marketing strategy on brand sales. Journal of Marketing Research 47 (October): 866–882.
Barwise, P. and Farley, J.U. (2004) Marketing metrics: Status of six metrics in five countries. European Management Journal 22 (3): 257–262.
Brush, T., Bromiley, P. and Hendrick, M. (2000) The free cash flow hypothesis for sales growth and firm performance. Strategic Management Journal 21 (4): 455–472.
Buil, I., de Chernatony, L. and Martinez, E. (2008) A cross-national validation of the consumer-based brand equity scale. Journal of Product and Brand Management 17 (6): 384–392.
Bureau of Economic Analysis (2013) Interactive access to industry economic accounts data: GDP by industry, http://www.bea.gov/iTable/itable.cfm?reqid=51&step=1#reqid=51&step=51&isuri=1&5102=5 accessed 15 December 2013.
Burmann, C. and Zeplin, S. (2005) Building brand commitment: A behavioural approach to internal brand management. The Journal of Brand Management 12 (4): 279–300.
Cabral, L.M.B. (2000) Stretching firm and brand reputation. The RAND Journal of Economics 31 (4): 658–673.
Cameron, A.C., Gelbach, J.B. and Miller, D.L. (2011) Robust inference with multiway clustering. Journal of Business & Economic Statistics 29 (2): 238–249.
Clark, B.H. (1999) Marketing performance measures: History and interrelationships. Journal of Marketing Management 15 (8): 711–732.
Clarke, D.G. (1976) Econometric measurement of the duration of advertising effect on sales. Journal of Marketing Research 13 (4): 345–357.
CNN Money Magazines (2013) Fortune World’s Most Admired Companies, http://money.cnn.com/magazines/fortune/most admired/2013/snapshots/2126.html.
Davcik, N.S. (2013) An empirical investigation of brand equity: Drivers and their consequences. British Food Journal 115 (9): 1342–1360.
Davcik, N.S., da Silva, R.V. and Hair, J.F. (2015) Towards a unified theory of brand equity: Conceptualizations, taxonomy and avenues for future research. Journal of Product & Brand Management 24 (1): 3–17.
De Mortanges, C.P. and Van Riel, A. (2003) Brand equity and shareholder value. European Management Journal 21 (4): 521–527.
Erdem, T., Swait, J. and Louviere, J. (2002) The impact of brand credibility on consumer price sensitivity. International Journal of Research in Marketing 19 (1): 1–19.
Fairfield, P.M., Sweeney, R.J. and Lombardi, T.Y. (1996) Accounting classification and the predictive content of earnings. The Accounting Review 71 (July): 337–55.
Falkenberg, A.W. (1996) Marketing and the wealth of firms. Journal of Macromarketing 16 (4): 4–24.
Fama, E.F. and MacBeth, J.D. (1973) Risk, return, and equilibrium: Empirical tests. The Journal of Political Economy 81 (3): 607–636.
Glynn, M.S. (2010) The moderating effect of brand strength in manufacturer – Reseller relationships. Industrial Marketing Management 39 (8): 1226–1233.
Gow, I.D., Ormazabal, G. and Taylor, D.J. (2010) Correcting for cross-sectional and time-series dependence in accounting research. The Accounting Review 85 (2): 483–512.
Gupta, S. et al (2006) Modeling customer lifetime value. Journal of Service Research 9 (2): 139–155.
Hall, R. (1993) A framework linking intangible resources and capabilities to sustainable competitive advantage. Strategic Management Journal 14 (8): 607–618.
Hanssens, D.M., Rust, R.T. and Srivastava, R.K. (2009) Marketing strategy and wall street: Nailing down marketing’s impact. Journal of Marketing 73 (November): 115–118.
Hanssens, D.M., Thorpe, D. and Finkbeiner, C. (2008) Marketing when customer equity matters. Harvard Business Review 86 (5): 117–123.
Holbrook, M.B. (1992) Product quality, attributes, and brand name as determinants of price: The case of consumer electronics. Marketing Letters 3 (1): 71–83.
Isberg, S. and Pitta, D. (2013) Using financial analysis to assess brand equity. Journal of Product & Brand Management 22 (1): 65–78.
Joshi, A. and Hanssens, D.M. (2010) The direct and indirect effects of advertising spending on firm value. Journal of Marketing 74 (January): 20–33.
Keller, K.L. (1993) Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing 57 (1): 1–22.
Keller, K.L. (2001) Editorial: Brand research imperatives. Journal of Brand Management 9 (1): 4–6.
Keller, K.L. (2013) Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 4th edn. London: Pearson Education.
Keller, K.L. and Lehmann, D.R. (2006) Brands and branding: Research findings and future priorities. Marketing Science 25 (6): 740–759.
Keller, K.L. and Lehmann, D.R. (2009) Assessing long-term brand potential. Journal of Brand Management 17: 6–17.
Kelley, H.H. and Michela, J.L. (1980) Attribution theory and research. Annual Review of Psychology 31 (1): 457–501.
Kerin, R.A. and Sethuraman, R. (1998) Exploring the brand value – Shareholder value nexus for consumer goods companies. Journal of the Academy of Marketing Science 26 (4): 260–273.
Kokkinaki, F. and Ambler, T. (1999) Marketing Performance Assessment: An Exploratory Investigation into Current Practice and the Role of Firm Orientation. Cambridge, MA: Marketing Science Institute. MSI Working paper No. 99–114.
Krasnikov, A., Mishra, S. and Orozco, D. (2009) Evaluating the financial impact of branding using trademarks: A framework and empirical evidence. Journal of Marketing 73 (November): 154–166.
Kumar, V., Dalla Pozza, I. and Ganesh, J. (2013) Revisiting the satisfaction–loyalty relationship: empirical generalizations and directions for future research. Journal of Retailing 89 (3): 246–262.
Laurie, D.L., Doz, Y.L. and Sheer, C.P. (2006) Creating new growth platforms. Harvard Business Review 84 (5): 80.
Lim, S.C. and Lusch, R.F. (2011) Sales margin and margin capitalization rates: Linking marketing activities to shareholder value. Journal of the Academy of Marketing Science 39 (5): 647–663.
Lodish, L.M. and Mela, C.F. (2007) If brands are built over years, why are they managed over quarters? Harvard Business Review 85 (7/8): 104–112.
MacInnis, D.J. (2011) A framework for conceptual contributions in marketing. Journal of Marketing 75 (4): 136–154.
Madden, T.J., Fehle, F. and Fournier, S. (2006) Brands matter: An empirical demonstration of the creation of shareholder through branding. Journal of Academy of Marketing Science 34 (2): 224–235.
Miller, R. (2006) Taming the volatile sales cycle. Sloan Management Review 47 (2): 10–13.
Mirzaei, A., Gray, D. and Baumann, C. (2011) Developing a new model for tracking brand equity as a measure of marketing effectiveness. The Marketing Review 11 (4): 323–336.
Mizik, N. and Jacobson, R. (2007) Myopic marketing management: Evidence of the phenomenon and its long-term performance consequences in the SEO context. Marketing Science 26 (3): 361–379.
Mizik, N. and Jacobson, R. (2008) The financial value impact of perceptual brand attributes. Journal of Marketing Research 45 (February): 15–32.
Mizik, N. and Jacobson, R. (2009) Valuing branded businesses. Journal of Marketing 73 (November): 137–153.
Ostrom, A.L. et al (2010) Moving forward and making a difference: Research priorities for the science of service. Journal of Service Research 13 (1): 4–36.
Pappu, R. and Quester, P. (2006) A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services 13 (5): 317–329.
Pappu, R. and Quester, P.G. (2008) Does brand equity vary between department stores and clothing stores? Results of an empirical investigation. Journal of Product & Brand Management 17 (7): 425–435.
Pappu, R., Quester, P.G. and Cooksey, R.W. (2005) Consumer-based brand equity: Improving the measurement – Empirical evidence. Journal of Product and Brand Management 14 (3): 143–154.
Park, C.S. and Srinivasan, V. (1994) A survey-based method for measuring and understanding brand equity and its extendibility. Journal of Marketing Research 31 (2): 271–288.
Pauwels, K. (2004) How dynamic consumer response, competitor response, company support, and company inertia shape long-term marketing effectiveness. Marketing Science 23 (3): 596–610.
Raggio, R.D. and Leone, R.P. (2007) The theoretical separation of brand equity and brand value: Managerial implications for strategic planning. Journal of Brand Management 14 (5): 380–395.
Rego, L.L., Billett, M.T. and Morgan, N.A. (2009) Consumer-based brand equity and firm risk. Journal of Marketing 73 (November): 47–60.
Rust, R.T., Zeithaml, V.A. and Lemon, K.N. (2004) Customer-centered brand management. Harvard Business Review 82 (9): 110–120.
Shankar, V., Azar, P. and Fuller, M. (2008) BRAN*EQT: A multi-category brand equity model and its application at Allstate. Marketing Science 27 (4): 567–584.
Simon, C.J. and Sullivan, M.W. (1993) The measurement and determination of brand equity: A financial approach. Marketing Science 12 (1): 28–52.
Sinclair, R.N. and Keller, K.L. (2014) A case for brands as assets: Acquired and internally developed. Journal of Brand Management 21 (4): 286–302.
Srinivasan, V., Park, C.S. and Chang, D.R. (2005) An approach to the measurement, analysis, and prediction of brand equity and its sources. Management Science 51 (9): 1433–1448.
Sriram, S., Balachander, S. and Kalwani, M.U. (2007) Monitoring the dynamics of brand equity using store-level data. Journal of Marketing 71 (April): 61–78.
Stewart, D.W. (2009) Marketing accountability: Linking marketing actions to financial results. Journal of Business Research 62: 636–643.
Suder, G. and Suder, D.A. (2013) The effect of macroeconomic threats on brand value and ranking: Insights from 10 years of fluctuations. Journal of Brand Management 20 (4): 309–324.
Tatge, M. (2004) Kohl’s Midlife Crisis, Forbes 14 April, http://www.forbes.com/2004/04/14/cz_mt_0414-fastest.html.
Tiwari, M.K. (2010) Separation of brand equity and brand value. Global Business Review 11 (3): 421–434.
Tuli, K.R., Bharadwaj, S.G. and Kohli, A.K. (2010) Ties that bind: the impact of multiple types of ties with a customer on sales growth and sales volatility. Journal of Marketing Research 47 (1): 36–50.
Yoo, B. and Donthu, N. (2001) Developing and validating a multi-dimensional consumer-based brand equity scale. Journal of Business Research 52 (1): 1–14.
Whitler, K.A. (2013) “What are the biggest challenges facing marketers according to new IBM study?” Forbes, 21 May, http://www.forbes.com/sites/kimberlywhitler/2013/05/21/what-are-the-biggest-challenges-facing-marketers-according-to-new-ibm-study/.