Additional information
1editor of ‘Brand Chartering Handbook’ and MELNET
Rights and permissions
About this article
Cite this article
Macrae, C. ‘Strategic brand management’. J Brand Manag 5, 457–459 (1998). https://doi.org/10.1057/bm.1998.36
Published:
Issue Date:
DOI: https://doi.org/10.1057/bm.1998.36