Article PDF
Additional information
1Editorial Board
Rights and permissions
About this article
Cite this article
Kelly, T. Brand essence — making our brands last longer. J Brand Manag 5, 390–391 (1998). https://doi.org/10.1057/bm.1998.29
Published:
Issue Date:
DOI: https://doi.org/10.1057/bm.1998.29