Corporate Reputation Review

, Volume 20, Issue 3–4, pp 217–223 | Cite as

Future Research Directions Based on a Critical Assessment of Reputation Management in Practice: A German Perspective

  • Klaus-Peter WiedmannEmail author
Original Article


First of all, I want to say thank you to Charles Fombrun and Cees van Riel for establishing a great community of researchers and practitioners who have a stake in reputation management. I definitely have great memories as regards the first years of the “Reputation Institute Initiative” and especially my first attempts to present results of my work on international reputation conferences. The massive image problems into which the German automobile industry has, in particular, recently been maneuvered, however, have encouraged me not to look back, but to give some stimulus for further research, based on a critical assessment of the state of art of reputation management in Germany. Perhaps the following very provocative propositions may contribute to revitalize the lively discussion which was characteristic of the first years of the “Reputation Institute community” and also found its expression the first issue of the Corporate Reputation Review (CRR).


Reputation measurement State of the art of reputation management Implementation Top management issue Expert survey 


  1. Boddy, C.R. 2005. The implications of corporate psychopaths for business and society: An initial examination and a call to arms. Australasian Journal of Business and Behavioural Sciences 1 (2): 30–40.Google Scholar
  2. Boddy, C.R. 2006. The dark side of management decisions: Organisational psychopaths. Management Decision 44 (10): 1461–1475.CrossRefGoogle Scholar
  3. Reputation Institute. (2016). Case study: Volkswagen. Accessed 22 Oct 2016.
  4. Töpfer, A., and C.H. Duchmann. 2016. Das scheitern an tyrannischer ambition – der abgasskandal von vw im lichte der unternehmenskultur-forschung. (The Failure of Tyrannical Ambition - VW’s Exhaustion Scandal in the Light of Corporate Culture Research). Wirtschaftswissenschaftliches Studium (WiSt) 45 (8): 400–406.Google Scholar
  5. Wiedmann, K.-P., and H. Buxel. 2005. Corporate reputation management in Germany: Results of an empirical study. Corporate Reputation Review 8 (2): 145–163.CrossRefGoogle Scholar

Copyright information

© Macmillan Publishers Ltd & Reputation Institute 2017

Authors and Affiliations

  1. 1.Leibniz University HannoverHannoverGermany

Personalised recommendations