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Journal of Revenue and Pricing Management

, Volume 17, Issue 5, pp 356–364 | Cite as

A simulation approach to hotel revenue management training

  • Carmen Cox
Research Article
  • 26 Downloads

Abstract

Developing well-rounded revenue management professionals is a key challenge for the hotel industry. Traditional approaches toward revenue management training have typically developed sound technical expertise without developing other important business skills. Simulations have been advocated as a solution to deliver holistic revenue management education. This paper aims to identify the learning outcomes achieved through a simulation-based revenue management training program. It reports the learning outcomes of students engaged in a hotel revenue management simulation. Thematic analysis reveals six sets of critical learning outcomes: revenue management strategy; hotel operational knowledge; decision-making ability; value of teamwork; communication skills; and personal readiness for the workforce.

Keywords

Revenue management Training Hotel management Business simulation Student learning outcomes 

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Copyright information

© Springer Nature Limited 2018

Authors and Affiliations

  1. 1.Bond Business SchoolBond UniversityGold CoastAustralia

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