Journal of Revenue and Pricing Management

, Volume 16, Issue 1, pp 30–39 | Cite as

Value-based pricing in professional sports

Original Article
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Abstract

This paper examines the use of value-based pricing by teams in the four major U.S. professional sports: football, baseball, basketball, and hockey. Much of the literature in value-based pricing applies to industrial markets, while professional sports are primarily an individual consumer market. The web sites of all 122 teams in the four major sports were examined to determine the pricing policy for individual home games during the regular-season. A large majority of teams have adopted value-based pricing, and many have adopted the dynamic form of value-based pricing.

Keywords

value-based pricing professional sports dynamic pricing entertainment industry 
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Copyright information

© Macmillan Publishers Ltd 2016

Authors and Affiliations

  1. 1.School of ManagementState University of New York at BuffaloBuffaloUSA

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