Journal of International Business Studies

, Volume 50, Issue 8, pp 1424–1439 | Cite as

Decision-making in international business

  • Peter Buckley
  • Mark CassonEmail author


This paper builds on preceding papers. It distinguishes three domains of international business theory: the boundaries of the multinational enterprise, the external environment of the enterprise and its internal structure. The central concern of internalisation theory is the boundaries of the firm. Any general theory of international business must also analyse the external environment and internal structure. Competition dominates the external environment while co-operation dominates internal structure. Different models of decision-making are required for each. Different theories of decision-making must therefore be integrated in order to transform internalisation theory into a general theory of international business. This paper examines how this can be done.


internalisation international business multinational enterprise decision-making organisation rationality 


Le présent article s’appuie sur les articles précédents. Il distingue trois domaines de la théorie de l’international business: les frontières de l’entreprise multinationale, l’environnement externe de l’entreprise et sa structure interne. La préoccupation centrale de la théorie de l’internalisation est les limites de l’entreprise. Toute théorie générale de l’international business doit également analyser l’environnement externe et la structure interne. La concurrence domine l’environnement externe tandis que la coopération domine la structure interne. Différents modèles de prise de décision sont nécessaires pour chacun d’eux. Différentes théories de la prise de décision doivent donc être intégrées afin de transformer la théorie de l’internalisation en une théorie générale de l’international business. Le présent article etudie comment cela peut être fait.


Este artículo se basa en los artículos anteriores. Distingue tres dominios de la teoría de negocios internacionales: los limites de la empresa multinacional, el entorno externo de la empresa y su estructura interna. La preocupación central de la teoría de internalización son los límites de la empresa. Cualquier teoría general de negocios internacionales tiene que analizar el entorno externo y la estructura interna también. La competencia domina el entorno externo, mientras que la cooperación domina la estructura interna. Diferentes modelos de toma de decisiones se requieren para cada uno. Diferentes teorías de toma de decisiones tienen entonces que ser integradas para transformar la teoría de internalización en una teoría general de negocios internacionales. Este artículo examina cómo puede hacerse esto.


Este artigo baseia-se nos artigos anteriores. Ele distingue três domínios da teoria dos negócios internacionais: os limites da empresa multinacional, o ambiente externo da empresa e sua estrutura interna. Os limites da empresa são a preocupação central da teoria da internalização. Qualquer teoria geral dos negócios internacionais deve analisar o ambiente externo e a estrutura interna também. A concorrência domina o ambiente externo, enquanto a cooperação domina a estrutura interna. Diferentes modelos de tomada de decisão são necessários para cada um. Diferentes teorias de tomada de decisão devem, portanto, ser integradas para transformar a teoria da internalização em uma teoria geral dos negócios internacionais. Este artigo examina como isso pode ser feito.


本文建立在前面的论文的基础上。它区分了国际商务理论的三个领域:跨国企业的边界、企业的外部环境及其内部结构。内化理论的核心问题是公司的边界。国际商业的任何通用理论都必须分析外部环境和内部结构。竞争主导外部环境, 而合作则主导内部结构。它们各自都需不同的决策模型。 因此, 不同的决策理论必须进行整合, 以便将内化理论转变为国际商务的一个通用理论。本文探讨了如何做到这一点。



The authors are grateful to the editors of the special issue for their comments on previous drafts.


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Copyright information

© Academy of International Business 2019

Authors and Affiliations

  1. 1.Centre for International BusinessUniversity of LeedsLeedsUK
  2. 2.Department of Economics and Henley Business SchoolUniversity of ReadingReadingUK

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