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Attitudes towards women’s career advancement in Latin America: The moderating impact of perceived company international proactiveness

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Abstract

While companies operating in Latin America have witnessed increased female leadership participation, the region remains characterized by traditional gender role attitudes. This juxtaposition of traditional machismo attitudes towards women along with progress in women’s leadership participation make this setting ideal for examining a topic of continued worldwide debate: women’s career advancement. This study examines attitudes towards the career advancement of women—a historically marginalized group in Latin America. Building on the extant literature, we test the negative association between traditional gender role orientations and attitudes towards women’s career advancement, both directly and via a mediated relationship through acceptance of women in the workplace. We then theoretically and empirically extend this literature by examining an important context-related moderator—a company’s international proactiveness—which we contend serves as a mechanism for keeping traditional machismo attitudes from manifesting. We examine these relationships within a sample of 973 respondents within the Latin American countries of Argentina, Bolivia, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Mexico, Panama, Peru, and Venezuela. Our findings support our hypotheses and provide practical insight into the important, yet generally not considered effects of a company’s internationalization efforts on attitudes towards the career advancement of women.

Résumé

Alors que les entreprises opérant en Amérique latine ont vu la participation accrue de femmes aux fonctions de direction, la région reste caractérisée par des attitudes traditionnelles associées au rôle des genres. Cette juxtaposition d’attitudes traditionnelles machistes envers les femmes et de progrès dans la participation des femmes aux fonctions de direction rend ce contexte idéal pour examiner un sujet continu de débat mondial : l’avancement professionnel des femmes. Cette étude examine les attitudes envers l’avancement professionnel des femmes — un groupe historiquement marginalisé en Amérique latine. S’appuyant sur la littérature existante, nous testons l’association négative entre les orientations sur le rôle traditionnel des genres et les attitudes envers l’avancement professionnel des femmes, tant directement que par une relation de médiation par l’acceptation des femmes sur le lieu de travail. Nous avons ensuite théoriquement et empiriquement prolongé cette littérature en examinant un important modérateur lié au contexte — la proactivité à l’international d’une entreprise — qui, pour nous, sert de mécanisme pour empêcher les attitudes machistes traditionnelles de se manifester. Nous étudions ces relations sur un échantillon de 973 personnes dans les pays d’Amérique latine d’Argentine, de Bolivie, du Brésil, du Chili, de Colombie, de République dominicaine, d’Equateur, du Mexique, du Panama, du Pérou et du Venezuela. Nos résultats confirment nos hypothèses et fournissent des éclairages utiles sur l’importance des effets, pourtant généralement non considérés, des efforts d’internationalisation d’une entreprise sur les attitudes envers l’avancement professionnel des femmes.

Resumen

Mientras que las empresas con operaciones en América Latina han sido testigo de aumento en la participación del liderazgo femenino, la región sigue caracterizándose por actitudes de roles tradicionales de género. Esta yuxtaposición de las actitudes machistas tradicionales hacia las mujeres junto con el progreso en la participación del liderazgo de las mujeres hacen este el escenario ideal para examinar un tema de debate que continua en todo el mudo: la promoción profesional de las mujeres. Este estudio examina actitudes hacia la promoción profesional de las mujeres –un grupo históricamente marginado en América Latina. Partiendo de la literatura existente, probamos una asociación negativa entre las orientaciones de roles de genero tradicional y las actitudes hacia la promoción profesional de las mujeres. Luego, extendemos teórica y empíricamente esta literatura examinando un moderador importante de contexto - la proactividad internacional de la empresa – la cual nosotros contendemos sirve como un mecanismo para controlar que las actitudes tradicionales machistas se manifiesten. Examinamos estas relaciones en una muestra de 973 encuestados en países Latinoamericanos de Argentina, Bolivia, Brasil, Chile, Colombia, República Dominicana, Ecuador, México, Perú y Venezuela. Nuestros resultados apoyan nuestra hipótesis y proveen reflexiones prácticas sobre la importancia, aunque generalmente no consideradas, de los efectos de las actividades de internacionalización de una empresa en las actitudes hacia la promoción de las mujeres.

Resumo

Embora as empresas que operam na América Latina tenham testemunhado o aumento da participação da liderança feminina, a região continua a ser caracterizada por atitudes tradicionais do papel do gênero. Essa justaposição de atitudes machistas tradicionais em relação às mulheres, juntamente com o progresso na participação das mulheres na liderança, tornam esse cenário ideal para examinar um tópico de contínuo debate no mundo: a progressão na carreira das mulheres. Este estudo analisa as atitudes em relação à progressão na carreira de mulheres - um grupo historicamente marginalizado na América Latina. Com base na literatura existente, testamos a associação negativa entre orientações e atitudes tradicionais do papel de gênero em relação à progressão na carreira das mulheres, quer diretamente, quer através de uma relação mediada por meio da aceitação de mulheres no local de trabalho. Em seguida, ampliamos teórica e empiricamente essa literatura examinando um importante moderador relacionado ao contexto - a proatividade internacional da empresa - que nós propomos servir como um mecanismo para evitar que atitudes machistas tradicionais se manifestem. Examinamos esses relacionamentos em uma amostra de 973 entrevistados nos países latino-americanos da Argentina, Bolívia, Brasil, Chile, Colômbia, República Dominicana, Equador, México, Panamá, Peru e Venezuela. Nossas descobertas apoiam as nossas hipóteses e fornecem uma percepão prática sobre os importantes efeitos, embora geralmente desconsiderados, de esforços de internacionalização de uma empresa sobre atitudes em relação à progressão na carreira das mulheres.

概要

在拉丁美洲运营的公司都目睹了女性领导力参与的增加,然而该地区仍以传统性别角色观念为特征。对待妇女的传统的大男子主义观念与女性领导力参与的进步的并行,成为研究持续的国际辩论话题的理想环境:女性的职业发展。本研究探讨对妇女职业发展的态度 — 历史上在拉丁美洲妇女是被边缘化的群体。基于现有文献,我们直接或间接地通过在工作场所妇女被接收的调解关系来测试传统性别角色定位和对妇女职业发展态度之间的负相关。我们然后通过审查与情境相联的一个重要调节因子,— 一个公司的国际主动性 — 我们认为它是使传统的大男子主义观念不易显现的机制,在理论和实证上拓展了文献。我们在阿根廷,玻利维亚,巴西,智利,哥伦比亚,多明尼加共和国,厄瓜多尔,墨西哥,巴拿马,秘鲁和委内瑞拉的拉美国家的973受访者样本中研究了这些关系。我们的研究结果支持我们的假设,并对重要的而一般还未被考虑到的公司国际化努力对妇女职业发展态度的影响提供了务实的洞察力。

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Acknowledgements

The authors gratefully acknowledge the valuable suggestions and insightful extensive comments, provided by the Editor and the anonymous reviewers, which led to substantial changes and improvements in this article. Any errors remaining are the responsibility of the authors. We would like to thank Angela Langevin-Heavy, Samantha Paustian-Underdal and Stav Fainshmidt at Florida International University for their feedback on earlier versions of the manuscript. Also, we are thankful for the comments and suggestions received at the Ibero-American Academy of Management Meeting in Sao Paulo.

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Accepted by Paula Caligiuri, Area Editor, on 8 September 2016. This article has been with the authors for two revisions.

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Hermans, M., Newburry, W., Alvarado-Vargas, M.J. et al. Attitudes towards women’s career advancement in Latin America: The moderating impact of perceived company international proactiveness. J Int Bus Stud 48, 90–112 (2017). https://doi.org/10.1057/s41267-016-0039-7

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