GDPR: Evolutionary or revolutionary?

Opinion Piece
First Online:
Received:
  • 345 Downloads

Abstract

The data portability provisions of the new European Data Protection Regulations have the potential to turn data relationships between customers and companies upside down as customers learn to move their data to those providers adding most value to it from the customer’s point of view. Companies need to look at customer data through a new lens: the value it can generate for customers as well as the company.

Keywords

data portability customer data relationship GDPR personal data stores 
This is a preview of subscription content, log in to check access.

References

  1. 1.
  2. 2.
    Alan Mitchell and his firm, Ctrl-Shift, were business advisors to the midata programme.Google Scholar
  3. 3.
  4. 4.
    PSD2 is due to be implemented by all member states by 13 January 2018.Google Scholar
  5. 5.
  6. 6.
    ‘User Managed Access’ is one example. https://kantarainitiative.org/confluence/display/uma/Home.
  7. 7.
    Personal Information Management Services (PIMS) – an analysis of an emerging market, Ctrl-Shift, 2014.Google Scholar

Copyright information

© Macmillan Publishers Ltd & The Institute of Direct and Digital Marketing 2016

Authors and Affiliations

  1. 1.Ctrl-ShiftLondonUK

Personalised recommendations