Digital diplomacy: success at your fingertips

  • Neil Collins
  • Kristina Bekenova
Original Article


It is claimed that digital diplomacy will radically change how diplomats engage with the populace in the countries to which they are stationed. Facebook in particular is seen as a means by which embassies can speak to sections of the local population that have previously been difficult to engage. The European Union has signalled its intent to embrace social media more purposefully and meaningfully as part of its diplomatic effort. This article examines those claims made for digital diplomacy relying on data that show the patterns of use of Facebook by European embassies in Kazakhstan. The results show that, primarily, Facebook’s features are used for one-way communication of banal and routine information. However, little policy dialogue is evident.


Digital diplomacy European embassies Kazakhstan Facebook Social media Political conversation 



This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement no. 693799.

Supplementary material

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Electronic supplementary material 1 (DOCX 78 kb)
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Copyright information

© Macmillan Publishers Ltd., part of Springer Nature 2018

Authors and Affiliations

  1. 1.School of Humanities and Social SciencesNazarbayev UniversityAstanaKazakhstan
  2. 2.Department of Government and PoliticsUniversity College CorkCorkIreland

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