The evolution of hotel revenue management

  • Sheryl E Kimes
Practice Article

Abstract

In this article, I discuss the history of hotel revenue management (RM) and trace its evolution over the past 25 years. The most important change in hotel RM has been its evolution from a tactical inventory management approach to a more strategic marketing approach.

Keywords

hotels marketing revenue management evolution 

References

  1. Hanks, R.B., Noland, R.P. and Cross, R.G. (1992) Discounting in the hotel industry, a new approach. Cornell Hotel and Restaurant Administration Quarterly 33 (3): 40–45.Google Scholar
  2. Kimes, S.E. (1994) Perceived fairness of yield management. Cornell Hotel and Restaurant Administration Quarterly 35 (1): 22–29.Google Scholar
  3. Kimes, S.E. (2011) The future of hotel revenue management. Journal of Revenue and Pricing Management 10 (1): 62–72.CrossRefGoogle Scholar
  4. Rohlfs, K. and Kimes, S.E. (2007) Customer perceptions of hotel best available rate pricing polices. Cornell Hotel and Restaurant Administration Quarterly 48 (2): 151–162.CrossRefGoogle Scholar

Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Ltd 2016

Authors and Affiliations

  • Sheryl E Kimes
    • 1
  1. 1.Cornell University School of Hotel Administration

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